Online Film & Video

AIA Life Insurance Group, the main sponsor for Superstar K7 (Korea’s version of American Idol), until now has been creating emotionally-moving content
while cheering on participants on top of the show’s stage to help them overcome their challenges.
This campaign, however, began with the desire to present a miracle to people through music, which was inspired by the simple question which simply asks,
“rather than on the stage, how can we help those off the stage who need music in their daily lives?”

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