Online Film & Video
by Guo Aoshen, Guo Junzheng, Zhang Yu from China
November 29, 2016
Online Film & Video

Design Direction:Bi Xuefeng
Designer:Guo Aoshen、Guo Junzheng、Zhang Yu

As a brand planning based on the recourse of West Lake, it is a system of memorable action in the trip and is intended to promote the development of the tourist spot, and is a conceptual design combined with sightseeing interaction and media to present ten scenic spots and history-related information of the Lake to visitors in the city by popular interactive means. Meanwhile, a series of derivatives of West Lake are developed by this theme.

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